Customer reactivation
Encourage inactive customers to return with personalized offers tailored to their purchase history.
Integrated technology and production. Faster direct mail.
We develop our own IT solutions right where Direct Mail production takes place. This allows us to automate the entire process — from data processing to mailing.
Fast production start
Data flows directly into production, eliminating unnecessary intermediate steps.
Mailing in just a few days
From online trigger to postal dispatch, depending on the campaign requirements.
Flexible solutions
Custom workflows and business rules instead of rigid, one-size-fits-all solutions.
Programmatic print for customer retention and reactivation
Use customer data and online behavior to trigger personalized direct mail at the right moment. Integrate Direct Mail into your existing marketing automation workflows and support your key marketing objectives.
Cross-sell and upsell
Recommend complementary products and personalized offers based on customers’ previous purchases.
Customer retention and loyalty
Build long-term customer relationships through special offers, exclusive benefits, and personalized communication tailored to each customer.
Retargeting
Remind customers of products they’ve shown interest in by using personalized direct mail to complement your online communication.
Direct mail automation tailored to your processes
We develop solutions that integrate Direct Mail with your existing systems, data, and marketing workflows. From simple automation to complex campaigns across multiple countries.
Integration with your marketing automation platform
We develop a dedicated Direct Mail automation platform that can be integrated with your existing marketing automation system. This allows physical mail to become part of the same customer journey as email, SMS, and in-app notifications.
Capabilities:
- Integration with existing marketing automation and CRM systems.
- Automated data transfer to Direct Mail production.
- Triggering mailings based on online customer behavior.
- Incorporating Direct Mail into multichannel communication workflows.
- Managing campaigns across multiple countries.
What do you gain? Seamless omnichannel communication, less manual work, and the ability to manage Direct Mail within your existing marketing processes.
Custom business rules
We design automation solutions tailored to your needs, rather than limiting you to predefined workflows. We configure the rules for triggering campaigns, selecting recipients, and transferring data to production.
Capabilities:
- Defining custom triggers and campaign workflows.
- Setting mailing frequency and volume limits.
- Automatically excluding customers who have already made a purchase.
- Segmenting recipients based on specific criteria.
- Updating recipient lists before production.
What do you gain? Greater flexibility, more targeted campaigns, and lower costs by eliminating unnecessary mailings.
Text and image personalization
We use variable data printing to tailor each mailpiece to the individual recipient. We combine customer data with advanced print personalization capabilities to create highly relevant marketing materials.
Capabilities:
- Personalizing names, messages, and individual offers.
- Tailoring photos and graphics to recipients’ interests.
- Recommending products based on purchase history.
- Using unique discount codes and QR codes.
- Creating different communication versions for specific customer segments.
What do you gain? More relevant and engaging communication with greater potential to drive responses, purchases, and customer reactivation.
Campaign monitoring and performance measurement
We provide tools to monitor Direct Mail campaign execution, from data transfer to production through to postal dispatch. We also help develop solutions that enable the analysis of customer responses and campaign performance.
Capabilities:
- Monitoring production and mailing statuses.
- Centralized overview of campaigns across multiple countries.
- Reporting on campaign progress and mailing volumes.
- Tracking customer responses through unique QR codes and discount codes.
- Analyzing campaign results using transaction data and control groups, where available.
What do you gain? Greater control over Direct Mail campaign execution, better visibility into costs and performance, and actionable insights to optimize future campaigns.
How does programmatic print work?
Programmatic Print connects online communication with physical mail that reaches customers at the right moment in their purchasing journey. Based on customer data and behavior, such as inactivity, abandoned shopping carts, or purchase history, the system automatically triggers a personalized Direct Mail campaign. At Prografix, automation is directly integrated with production. Recipient data flows into a system that checks business rules, prepares personalized content and graphics, and then transfers everything to printing, enveloping, and mailing. The entire process can run without manually placing orders or coordinating individual production stages. As a result, Direct Mail becomes an integral part of your marketing automation strategy — just as carefully planned and tailored to customer behavior as email or SMS communication. You can respond faster to customer needs, reach them with timely offers, and dispatch mailpieces within just a few days of an online trigger, depending on the campaign requirements.
01
Online trigger
Customer behavior, such as an extended period of purchasing inactivity, triggers a campaign workflow.
02
Business rules and exclusions
The system checks mailing conditions and excludes recipients who should not receive the mailpiece.
03
Personalization
We prepare personalized content, offers, and graphics based on customer data.
04
Production
Data is automatically transferred to printing, personalization, and enveloping.
05
Mailing
We prepare mailpieces for postal dispatch and organize their distribution.
How do we implement direct mail automation?
Frequently asked questions (FAQ)
Contact Us
Email or call us – we're here to help you make the right decision.
Reception
tel: +48 14 68 06 101
mob: +48 604 554 055
e-mail: renata.chrobak@prografix.pl
Accounting Department
tel: +48 14 68 06 112
Logistics and Warehousing
tel: +48 14 68 06 109
Sales
tel: +48 14 68 06 106
e-mail: prografix@prografix.pl