Success Story

how prografix helped a publisher win a three-year contract

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The Challenge

An educational publisher was preparing a new preschool learning kit for the next three years. The goal was to win over teachers and secure a stable flow of orders throughout the entire cycle. There were three key challenges:

  • Teachers’ Commitments vs. Actual Orders – Production had to be planned in advance, and discrepancies between declared demand and final orders could lead to overproduction and additional costs.

  • Packaging Influences Purchasing Decisions – Around 80% of teachers did not look inside the kit. Their decisions were based on the packaging’s appearance and functionality.

  • The Planned Binder Posed a Risk – It might not have been strong enough to support the weight of the contents, potentially leading to complaints and a poor first impression.
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The Solution

At Prografix, we take the publisher’s business needs into account, designing packaging as a tool to drive sales and reduce risk, rather than simply as an accessory. In practice, we took three key steps:

  • Tested the Binder – Prototyping and load testing revealed a potential risk of failure.
  • Designed the EDU Rigid Box – Combining visual appeal, durability, organization, and ease of use.
  • Implemented the Solution – From specifications and production processes to logistics, ensuring consistent quality and safe delivery.
  • Language Adaptations in a Single Tool – Fast preparation of multiple language versions based on a single layout.

  • Centralized File Management Platform – All materials stored securely in one place.

  • Postal Mailing and Returns Management – Coordinated distribution and returns handling through postal operators across Europe.

  • Sorting According to National Postal Standards – Mailpiece and pallet preparation to meet local postal requirements and qualify for postal discounts.
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The Results

  • The Learning Kit Was Chosen by the Majority of Teachers.

  • Greater Alignment Between Teachers’ Initial Commitments and Final Orders compared to the previous season.

  • Reduced Risk of Additional Costs related to complaints, replacements, and last-minute packaging modifications.

Frequently Asked Questions (FAQ)

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